Never Ever pork
and natural Angus beef

The Open Prairie^® brand team is dedicated to providing you and your family with wholesome, uncomplicated natural* pork and Angus beef.

No antibiotics – ever

No added hormones or growth promotants

100% vegetarian diet; no animal byproducts, except for milk

The Open Prairie Openness Promise

— from prairie to plate

The Openness Promise is our pledge to be transparent and our commitment to wholesome, uncomplicated meat from animals raised responsibly and humanely. To uphold these high standards of openness, we promise to:

Consistently deliver delicious, Never Ever products you can feel good about

Share our natural production processes from prairie to plate

Implement animal well-being standards that are good for the animal and the product

Maintain a high standard of doing business you can trust

Our Story

Tyson Fresh Meats has always been committed to animal well-being. But we saw a possibility to go even further – providing more wholesome, less complicated beef and pork. So we created the Open Prairie brand – with meat from animals raised without antibiotics or added hormones.

With a dedicated team and a clear mission in mind, we now have a sustainable supply of animals meeting Never Ever standards. We partnered with independent farmers and ranchers willing to take on the detailed record-keeping needed to uphold our commitment to transparency and follow our strict animal well-being guidelines.

Openness, transparency, animal well-being – these aren’t just buzzwords. They are the ideals the Open Prairie brand was built on. Hear more, directly from our team members in the videos below.

Openness matters

The Openness Promise is the Open Prairie brand team’s commitment to transparency – from prairie to plate. Let us show you what that means for you.

The Open Prairie openness story

The Open Prairie brand is built on a foundation of openness. Hear our story straight from the Open Prairie brand team – from our animal well-being standards to the claims we make on our labels and everything that happens in between.

Strict standards for uncomplicated meats

The Open Prairie brand name promises natural meat, but our commitment to you takes us a step further. All the animals for our program are raised following strict Never Ever standards. Learn what this means and more from the individuals who know these products best.

Authentic, traceable, natural meats

We trace the animals that are part of the Open Prairie Natural Meats program through their entire journey as part of the Trusted Path^TM Program. Hear about that journey – and all our traceability efforts from members of the Open Prairie brand team.

Shepperd Ranch

Curious about where our natural Angus beef comes from? Get to know Doug Shepperd and his family — passionate ranchers who proudly raise their cattle with honesty, integrity and respect.

Cross Four Ranch

Raising Angus beef comes naturally to Fred Wacker and his family. For more than 30 years, everyone at Cross Four Ranch has shared the responsibility for treating cattle with care and compassion.

Golden West Cattle Company

Raising Angus cattle is a way of life at Golden West Cattle Company. See how Rex Harder and his extended family sustainably raise cattle according to the natural rhythms of their ranch.